What you will learn
You'll need to see the venue to take into account things like space, capacity and what impact this has on how you market, fill, price and sell an event.
How do you best fill up a line up - what sort of diversity do you need and how do you manage and get them on board?
- The marketing and pricing
I'll share how we work out the pricing and where we find wee get best value and return from our marketing investment.
You need a wide range of skills to do this job well and I'll share what I think are the most important things you need.
I'll share what you can realistically expect to earn from an event and how you might split this if you are working in partnership with different venues/festivals.