What you will learn
- Skills and abilities overview
I will help guide you through the variety of skills needed in order to present yourself at your best; how to approach new clients, how to negotiate a job, and get the most of your client relationships
We will talk through the pros and cons of both representing yourself and of having an agent.
I will advise you on how to organise your assets; both online and administratively behind the scene so that you can easily keep track of your licenses and avoid duplicate licenses.
We will explore how to promote yourself as an art brand and how to present yourself a wider marketing arena; including recommending trade shows to visit, social media, e-news campaigns, and writing press releases.
This part of the session will look at how to get into the most lucrative markets, how to benefit the most financially from a wider licensing programme, and how the finances breakdown if you are represented by an agent