Ali's ethos is to share information with others because it creates a stronger community of designers and makers. She's especially interested in ethical & sustainable production, where supply chain transparency is key. British manufacturing is one of her passions. She believes helping others to break into the industry is gratifying and ultimately makes us all stronger.
Film & commercials director
Fashion, Print & Homewear Designer
The freedom & creativity
Stylist Magazine interviews me and created a film in association with Sally Hansen nails.
I spent a day with Ali which I thought went very well. I was really concerned about spending £450 but I’ve spent more than this in the past… Ali has helped me focus on my brand, the vision for my business and my target customer. All of this makes me realise the mistakes I made with the investments I’ve made previously – in a way, I wish I had met Ali earlier as I now feel I’m on the right path.
She’s been really helpful and given me some contacts in the industry who might be best suited to my vision. I wasn’t sure previously how to price my products, so she’s talked me through how she does hers and has also given me a template business plan which we worked through, so now I have a much better and clearer idea of what I should be charging. All in all, to learn from someone who you know is successful is really reassuring. The fact she believes in what I’m trying to do and gave up a whole day to help me get there is great – consequently, I would happily recommend others do the same.