I’m Martha Swift Owner of Primrose Bakery

Why ViewVo recommends Martha Swift

Martha runs 3 successful shops, has written numerous best-selling cookbooks, has her her own line of merchandise and has even appeared as a judge on the Apprentice! Martha has done it all by herself - so if you're looking to start your own food and drink business she will be a wonderful mentor.
When Martha was 35 with 2 young children she changed career and started her business at home so knows how hard it can be. Martha has previous mentoring experience with Virgin Start-ups, Guardian Masterclasses, and Marie Claire - she really enjoys helping people and thinks everyone deserves an opportunity and would love to help you on your journey.

High Turnover
ViewVo Expert
Experienced Master
Career Changer
Press Featured
Top Rated

My Experience

  • I used to work in publishing.

  • I run three shops, 7 days a week. I manage the kitchen ensuring quality and consistency is maintained, do all the ordering and develop new recipes.

  • How varied it is - no two days are the same. The people I work with are great, and I love cake!

Press Featured

Virgin StartUp

I was interviewed on how to think big but start small when launching a business.


Dragons Den

I was one of the judges in the final of Dragons Den 2016

Martha Swift

Awards and Qualifications


12 Years Experience


Timeout Love London - shortlisted

We were shortlisted for best bakery


Job Shadow Opportunities

Start a Food & Drink Business - call

If you're looking to start your own food & drink business, this is your chance to learn from the best! Martha runs 3 successful shops, has written ...

Start a Food & Drink Business - meeting

We’ll meet in one of my shops and discuss how I’ve built my business and what I’ve learnt, whilst reviewing your business plan and ideas. I’ll prov...
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